How a Designer Makes $1 Million a Year Selling Website Templates and Design Services


  • Becca Luna released Bold x Boho, a world-wide-web-style-template service, in August 2019.
  • Web-site templates crank out passive money and enable her to increase her services more.
  • She defined how she built her small business and booked far more than $1 million in profits past calendar year. 

Becca Luna dropped out of substantial university in 2014 to pursue freer life style and grow her worldview. Even though she supported herself by waiting around tables in the metropolitan areas she visited, she sought a extra permanent purpose with versatile hours that would preserve her life style. 

In 2018, she grew to become a virtual assistant and her major obligation was constructing sites for consumers. 

“I totally loved the innovative freedom,” Luna explained to Insider. “I saw how significantly likely I had in that business, specially with site templates.”

A 12 months afterwards, she remaining virtual helping to pursue entrepreneurship and net design on her possess — tapping the very same hunger for a regular earnings and versatile several hours. She introduced Bold x Boho, a business that sells web-site templates, in August 2019, and booked six figures in gross sales in the 1st six months, which Insider verified with documentation.

Currently, Luna has expanded her revenue streams past internet site templates to include things like academic sessions on turning into a graphic designer and with her signature “web page in a working day” company, which builds a client website in 24 hours. Last yr, she booked a lot more than $1 million in gross sales, which Insider verified with documentation. 

She shared the route she took from digital newbie to full-time entrepreneur. 

Use passive profits as a basis for your business

Luna sells web templates and builds customized sites for her clients

Luna sells website templates and builds custom made web pages for her clients.

courtesy of Luna


When Luna 1st released Bold x Boho, she started by producing and promoting web page templates applying the net layout system ShowIt. 

The templates, which were being predesigned by Luna, are then procured by users who’d personalize them with their own copy, pictures, and important info. Simply because Luna only experienced to develop one edition of just about every template — but could offer it an infinite amount of times — the method speedily turned a substantial resource of passive money.

“I observed just how much potential I experienced to be innovative, make passive profits, and make absolute economic liberty,” she explained. “Although however delivering anything to a group that truly benefited from it.”

With passive funds supporting her graphics enterprise, Luna then branched out to extra time-intensive expert services: She began presenting template customization and continuously booked concerning $15,000 to $25,000 in sales each thirty day period, she reported.

Discover a one of a kind way to differentiate your self

Luna observed achievements from the commence, but her business remodeled a 12 months and a 50 percent ago when she launched the “internet site in a day” service. 

Her approach commences with an first cellular phone connect with at 10 a.m., which is adopted by a few several hours invested crafting the company’s branding — which includes a coloration plan, unique fonts, and symbol. Soon after the branding notion is accepted at 12:30 p.m., she turns it into a web-site that is made up of an about web page, a work with me web page, an Instagram menu, and a extensive-form revenue website page.

“Web site in a day” is Luna’s most lucrative enterprise chance, she said, including that for the a person-working day session she costs $4,200.

Turning social-media presence into a new branch of business enterprise

Luna originally took to social media to endorse her world-wide-web-design capabilities and draw in purchasers. As an alternative, she uncovered a group of aspiring designers inquiring for her tips. She started sharing instructional written content, like how she buildings her “website in a working day” agenda, or how to ideal use the ShowIt platform. 

Now Luna presents self-paced programs, like “wealthy world wide web designer” and “ShowIt Internet site Canvas library,” which permits pupils to buy all of her patterns to use as they establish their very own portfolios or businesses. 

A submit shared by BECCA LUNA Training (@iambeccaluna)

“A personal manufacturer is so special mainly because you can evolve,” she mentioned. “Individuals hook up to you by way of your values, and that leaves a great deal of place for you to improve as an entrepreneur.”

In buy to carve out a lot more time to construct her particular brand name, she hired a complete-time government assistant, a junior designer, and introduced on her spouse, Willow Kai, as the guide sales and technique qualified. Each and every of these roles assists manage the again conclude of the business enterprise. 

“I am a powerful believer that there’s no immediate path,” she mentioned. “If you happen to be inclined to listen to your instinct and hear the calling, it can guide you to a thing even larger than you could have imagined in the commencing.”





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