For an effective online presence, having an active website is not enough to keep up with the constantly evolving digital landscape. The most crucial aspect of your online presence is your brand identity and credibility.
One common and popular way to add credibility to your brand name and website is using NZ domains. This way, a business successfully creates a unique brand persona using a domain name specific to only their business.
Domain hosting has also become an in-demand service to help businesses seamlessly add uniqueness to their brand website to keep up with this.
But do you know your website’s credibility also adds to your domain name authority score? Wondering how to calculate domain authority? Let’s find out.
What is Domain Authority?
A measurement metric developed by Moz, domain authority is a score that indicates the potential scope of your website domain to rank higher on SERP. Most websites online compete to rank higher on popular search engines like Google and Bing.
However, it is crucial to know the importance of domain authority score and check domain authority score regularly to determine your website credibility, thus increasing organic website traffic for conversion.
How Is Domain Authority Calculated?
The domain authority score is out of 100 and is based on different aspects, including content quality, SEO efforts, quality and quantity of backlinks, etc. All these different aspects come together to cumulate an average domain authority score.
The better the impact of these aspects, the higher the domain authority score, meaning better authority and credibility for your domain name and website.
The score starts with one for every new website and slowly increases depending on the different aspects contributing to the domain authority score, like popularity, bank lines, etc.
It is important to note that it is easier to increase your domain authority score when you are in a range below 30. However, any range above 60-70 requires much more effort to take it higher.
One of the most effective ways to calculate your domain authority score is via different SEO tools available, like SEMrush, Moz, Ahrefs, etc., that have tools to help with the same. Remember to use only one of these tools regularly to get the most accurate results.
Quick Ways To Improve Domain Authority Score
- Optimize the website content with the best SEO techniques to improve a lower domain authority score. This is important as the website content and other elements directly impact the search engine ranking.
- Increase the number of backlinks from authoritative and reputable industry expert websites. Moreover, more attention is directed towards generating high-quality backlinks, significantly impacting the domain authority score.
- User experience is also an important criterion; thus, improving the website’s speed, user interface, and navigation ease to cater to the target audience’s requirements is a great way to improve your search engine ranking, increasing your domain authority score.
- Optimize your website for different devices, as easier access to the website from different mediums will increase visibility, impacting the domain authority score for your business.
- Audit the multiple backlinks of your website to remove the harmful or toxic ones that can otherwise have a negative impact on the domain authority.
Conclusion
Building and improving the domain authority score is not a quick process. It increases gradually, so investing in the right tools and correctly strategizing will help improve the score by a significant margin over time.
The goal is to provide exceptional value to your target audience as happy users increase website traffic and conversions, indirectly impacting the domain authority.