IRI and NPD to Merge and Create a Leading Global Technology, Analytics and Data Provider


Brings together foremost CPG, basic goods, foodservice and food stuff use information capabilities to offer innovative check out of complete retail buying and usage trends

Data Methods, Inc. (“IRI”), a rapid-developing world wide leader in ground breaking methods and services for consumer, retail and media corporations, and The NPD Team (“NPD”), a world service provider of market place information and advisory products and services in far more than 20 industries, now introduced the signing of a definitive arrangement via which IRI and NPD will merge. The blend will create a main world technology, analytics and information provider that gives purchasers a check out of full retail paying for and intake developments driven by highly developed, predictive analytics on the market-leading IRI Liquid Information® know-how platform. The transaction, which is matter to customary closing problems, is expected to shut in the second fifty percent of 2022. Terms of the settlement ended up not disclosed.

By bringing jointly complementary primary info belongings throughout a broad selection of industries on the most modern, sophisticated details visualization platform, the mixed enterprise will empower brand names and merchants to collaborate, superior service their consumers, reply to developments and leverage far more strong insights to push advancement. NPD gives industry info and advisory companies for common products, which includes softlines, know-how and retail, as nicely as foodservice and meals consumption. This will be put together with IRI’s unparalleled market place measurement, supply chain and media optimization options, technological know-how platform, retail relationships and info belongings for the CPG sector, which encompasses the grocery, ease and more than-the-counter healthcare groups.

Kirk Perry, president and CEO of IRI, said, “This mixture is a acquire for IRI, NPD, our consumers and our teams as we bring together two marketplace leaders to supply a complete retail outlet watch. We glance ahead to joining forces with the NPD team, which delivers knowledge in parts of the retail outlet that IRI does not address today. As the world retail landscape carries on to evolve, IRI and NPD will have ground breaking technological innovation, analytics, information sources, talent and geographic get to to finest support the development of the world’s foremost brands and vendors. Our mixed firm will be properly-positioned for ongoing innovation and success, backed by the skills and methods of our new the greater part investor, Hellman & Friedman (“H&F”), together with our extensive-expression associates at Vestar Funds and New Mountain Capital.”

NPD CEO Karyn Schoenbart additional, “We are fired up about the prospect of combining our businesses to give purchasers the equipment and facts they will need to be successful amid modifying client habits. Equally NPD and IRI share identical client-concentrated, revolutionary and collaborative cultures, building this mix a purely natural fit.”

H&F, a leading international personal equity firm, will purchase a bulk stake in IRI and merge IRI with H&F portfolio company NPD. H&F will guide an possession group consisting of current very long-phrase IRI buyers Vestar Capital Partners (“Vestar”) and New Mountain Money (“NMC”), which will both equally keep considerable investments in the mixed organization. Subsequent the close of the transaction, H&F, Vestar and NMC will each individual have illustration on the merged firm’s board of directors. Kirk Perry will turn into CEO of the blended firm and serve on the board. NPD Executive Chairman Tod Johnson will be chairman of the mixed firm’s board, and Karyn Schoenbart also will be a part of the board. Jeff Ansell, latest chairman of IRI’s board, will keep on on the put together company’s board as very well. Johnson and Schoenbart will continue to direct NPD until closing and will stay investors in the put together company.

Evercore, Goldman Sachs & Co. LLC and Guggenheim Securities LLC are serving as economical advisors to IRI, and Kirkland & Ellis LLP is serving as authorized counsel. Jefferies Team LLC is serving as special economic advisor to NPD and H&F, and Simpson Thacher & Bartlett LLP is serving as lawful counsel. Kramer Levin is serving as lawful counsel to Johnson and Schoenbart.

About IRI

IRI unifies know-how, analytics and knowledge to reinvent how individuals and corporations make conclusions, consider action and improve effectiveness. With the largest repository of invest in, media, social, causal and loyalty knowledge, all built-in into an on-demand, cloud-based mostly technological know-how system, IRI helps to manual its extra than 5,000 customers all around the earth in their quests to seize market share, connect with people, collaborate with essential constituents and provide current market-foremost development. For far more info, stop by

About The NPD Team

NPD delivers facts, field expertise and prescriptive analytics to assist clientele increase their firms in a altering earth. In excess of 2,000 firms throughout the world rely on NPD to aid them measure, predict and enhance efficiency across all channels, which include brick-and-mortar, e-commerce and B2B. NPD has companies in 19 nations around the world all over the world, with functions spanning the Americas, Europe and APAC. Observe spots contain apparel, appliances, automotive, attractiveness, textbooks, B2B know-how, consumer know-how, e-commerce, trend extras, food use, foodservice, footwear, dwelling, juvenile merchandise, media enjoyment, cellular, office provides, retail, athletics, toys and video video games. For more information and facts, stop by

About Hellman & Friedman

Hellman & Friedman is a preeminent world-wide non-public equity agency with a unique expense method centered on massive-scale fairness investments in significant-excellent advancement businesses. H&F seeks to companion with planet-class management teams exactly where its deep sector know-how, lengthy-expression orientation and collaborative partnership tactic permit corporations to flourish. H&F targets remarkable firms in find sectors, including application and technological innovation, economical solutions, healthcare, purchaser and retail, and other business products and services.

Due to the fact its founding in 1984, H&F has invested in above 100 firms. The agency is currently investing its tenth fund, with $24.4 billion of committed funds, and has about $90 billion in assets underneath administration as of December 31, 2021. Find out additional about H&F’s defining financial investment philosophy and strategy to sustainable results at

About Vestar Money Companions

Vestar Capital Companions is a leading U.S. center-sector private equity agency specializing in administration buyouts and expansion funds investments. Vestar invests and collaborates with incumbent administration teams and private house owners to create extended-phrase organization benefit, with a focus on Purchaser, Business enterprise & Technological know-how Services and Health care. Considering that inception in 1988, Vestar resources have invested $11 billion in 88 companies – as perfectly as far more than 200 include-on acquisitions – with a full benefit of approximately $52 billion. For a lot more details on Vestar, you should visit

About New Mountain Funds

New Mountain Cash is a New York-based expense organization that emphasizes enterprise making and expansion, fairly than credit card debt, as it pursues prolonged-term capital appreciation. The organization now manages private equity, public fairness and credit funds, with in excess of $35 billion in assets under management. New Mountain seeks out what it believes to be the greatest-excellent development leaders in diligently chosen field sectors and then performs intensively with management to construct the price of these organizations. For much more information and facts on New Mountain Cash, be sure to pay a visit to


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