In the early days of lookup engine optimization (Search engine optimisation), keywords were being anything. A lot of lookup engines together with Google relied closely on matching search phrases and phrases in a user’s lookup query with true webpages on the website. For illustration, if a human being searched for “hot doggy cafe,” Google’s algorithm would disproportionately favor domains and internet pages with the specific phrase “hot pet dog restaurant.”
This led to the rise and dominance of search phrase investigate, and key phrase-centric SEO strategies. Composing articles and creating one-way links that contained the phrase “hot dog restaurant” could virtually assurance your position for the phrase — but that is not the situation any more.