Global fintech Ascenda announces partnership with Banque Saudi Fransi to power JANA Rewards program in the Middle East | News


SINGAPORE, June 16, 2022 /PRNewswire/ — Currently Ascenda, the world wide loyalty technological know-how firm, announces a strategic partnership with Banque Saudi Fransi (BSF), the major Saudi lender that has recognized alone as the most modern economic providers firm in the region.

This very best-in-course loyalty alternative will faucet into BSF’s JANA Rewards Program top quality purchaser base and unlock crucial significant-benefit shell out throughout the full banking partnership.

Ascenda’s TransferConnect network, the world’s major points exchange community, is powering the new application, bringing far more than 50 live built-in live forex benefits partners to BSF’s JANA Benefits Method portfolio. The only world hub connecting banking institutions and big merchants, TransferConnect is facilitating seamless benefits forex conversion for all of BSF’s retail buyers. BSF is also leveraging Ascenda’s very best-in-course purchaser engagement capabilities to supply individualized money alternatives for its prospects both of those at household and abroad.

With much more than 340,000 cards in circulation, this new strategic partnership is established to disrupt the classic cashback era in the market place and supply unparalleled shopper worth and choice. Tapping into BSF’s digitally indigenous customer base, the new alternative will bolster the banks’ situation as one of the foremost card issuers in the market.

Mohammed Alsheikh, Head of Private Banking Team at Banque Saudi Fransi reported: “This new strategic partnership with Ascenda supports our all round mission to become the most impressive and practical experience-focused financial institution in the location. Leveraging Ascenda’s holistic redemption platform will allow for us to meet up with the calls for of the upcoming and make sure we deliver the most successful buyer engagement rewards software resolution in our industry.”

Sebastian Grobys, CSO & co-founder at Ascenda, additional: “Progressive banking companies these types of as BSF are ever more on the lookout to differentiate their giving in the age of personalization and escalating customer urge for food for complete redemption possibilities. We are thrilled to support BSF in their journey to produce excellent purchaser moments that delight their users at scale throughout the full banking partnership.”

About Ascenda

Ascenda is a world-wide technological know-how business that tends to make banking worthwhile.

Ascenda delivers digitally indigenous, intuitive and quick-to-deploy rewards methods that permit banking companies to create further consumer connections throughout the full economic romance. The business serves financial solutions customers in a lot more than 40 marketplaces, including top banks these as HSBC, Funds Just one, ICBC, and Normal Chartered as perfectly as disruptors this sort of as Virgin Dollars.

For a lot more data about Ascenda, be sure to pay a visit to

About Banque Saudi Fransi

Banque Saudi Fransi is a Saudi Arabian Joint Inventory Organization, which has been a cornerstone of the Saudi banking sector around its 43-calendar year record. Banque Saudi Fransi is a primary company, non-public and retail financial institution providing a broad array of expense banking and asset management companies and expenditure cash. Founded in 1977, the financial institution is headquartered in Riyadh and has a network of 87 branches across the Kingdom of Saudi Arabia. For additional information and facts about Banque Saudi Fransi, remember to stop by

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